In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.
Lisa Curry
Marketing Manager, Chorus
1. What do you like best about your job?
My absolute favorite thing about working in marketing is the variety. I don’t think that people often realize how integral marketing is to a company, or how many areas within a company that marketing gets involved in. In one week I could be writing a guide, designing an infographic, organizing a Christmas event, looking at our website analytics or learning about a new feature in Dynamics 365. As part of this variety, I also love this combination of skills in marketing – it really mixes creative and analytical thinking, left brain meets right. Most careers focus on being aimed at one or the other, whereas you get to use a real blend of these skills in marketing.
2. What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges?
I think one of the biggest challenges that marketers are facing now is around quality. Ensuring the data that you have is good quality and making sure that all the activities and content that you are producing are providing quality to your audiences. The whole sales and marketing landscape has moved towards being informative, educational and helpful by providing engaging, quality content to attract interest and buyers. ClickDimensions gives me all the tools I need to work effectively and deliver quality to our audiences, and the biggest benefit is how well it integrates with Dynamics 365. It tracks everything in one system. Looking in CRM, I can see an overview of all marketing activities and how they are going, but then also drill down into individuals or individual marketing activities. So, I can get the big picture or the detailed insight all in the same place. Some of my favorite features are subscription management, the detailed analytics and breakdowns (especially when combined with Power BI), campaign automation and the drag and drop email editor, which makes it so simple to build attractive emails.
3. What was your background before landing in your current role?
I studied French at Southampton University (UK), so my degree wasn’t really related to what I’ve gone on to build my career in. As part of my French degree, I spent one year living in France and teaching students English. While I loved the year, I soon realized that teaching wasn’t for me! After graduating, I essentially stumbled into marketing and quickly discovered that I loved it. The combination of great communication, teamwork and problem-solving got me hooked and since then I’ve been a marketer. Before starting at Chorus, I had no technical knowledge at all – I had worked in B2C marketing with a focus on consumer products – so it was a really big change. Luckily, I didn’t need to be a techie – I’ve gained all my technical knowledge over time through internal training sessions, online learning and evangelism by using the products we work with.
4. What sound or smell do you love?
I could go with the classic of freshly cut grass, but my favorite smell would have to be Sunday roast dinner being cooked, as it reminds me of my childhood and my Mum’s amazing cooking.
5. If you had your own late-night talk show, who would you invite as your first guest, and why?
I think I would be a pretty bad talk show host and most of my guest choices would not bring in the highest ratings! But if I had the chance, I would love to sit down and chat with David Attenborough. He has done so much incredible work through his documentaries to raise awareness on climate change, animal protection and helping the planet. With all the places he’s traveled, the people he has met and the animals he has worked with, I bet he has some great stories and experiences to share.
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